Ta'tisha GIBBS

 

Creative Direction, Design and Management.
Hello and welcome! I build strong brands through market research
and  smart creative development.


Location

Atlanta, GA

Email 

Hello@Cre8tiveT.com

Intro

 

Experienced Marketing Manager with proven results  in running marketing campaigns and implementing marketing strategies resulting in unprecedented market share growth and brand awareness. An ultra-motivated professional with a combined passion for world class design, technology, and storytelling results in memorable, multi-channel experiences that connect brands, products and audiences while also pentrating the target niche. Senior enough to mentor but willing to roll up my sleeves.  Focus on results and also the process.  

I enjoy a fast-paced, innovative, enjoyable environment to work and play with colleagues that will continuously inspire and ignite my passions for creative design. A culture that encourages responsibility, accountability and livability.

Creative. Analytical. Technical. Proactive. Strategic. Curious. Resourceful. Motivated. Loyal. Detail-oriented. Persuasive. Flexible. Open-minded. Diligent. Efficient. Effective. Adept.  

Expertise

Supervision and Leadership
Influential  Negotiating Skills
Project Management
Development and Training
Product and Market Research
Account Management
Content Marketing
Lead Generation
Budget Management
Strategic Planning

 

.

01

MARKETING COMMUNICATIONS

Managing corporate communications, market research, brand management and public relations initiatives. Overseeing the internal and external communications.

02

ADVERTISING

Establishing integrated marketing plan, brand campaign objectives, and, budget. Building disciplines around tracking progress, soliciting feedback, and metrics to improve market performance.

03

CREATIVE DIRECTION

Leads team and communications strategy. Executed new brand and oversaw the creation of marketing initiatives that support the company brand, mission and core values.

04

GRAPHIC DESIGN

Overseeing the creation of all advertising, marketing, website, direct mail and electronic content and determine delivery channels.

05

MEDIA RELATIONS 

Managing and oversee vendor relationships, outsourcing of projects and internal graphic designer and creative positions.

06

BRAND MANAGEMENT

Supporting high impact product launch campaigns to drive brand consideration, leads, conversion and market growth.

KEY Skills

InDesign

PhotoShop

Illustrator

Dreamweaver

Microsoft Office Suite 

98%

COMMUNICATION

90%

ART DIRECTION 

100%

VISUAL & GRAPHIC DESIGN

100%

DESIGN SOLUTIONS

95%

PRESENTATION SKILLS

100%

VISUAL STORYTELLING

97%

ORGANIZATIONAL SKILLS

95%

CREATIVE STRATEGY

Experience

 
2012 – Present

BERKSHIRE HATHAWAY
HOMESERVICES
GeoRGIA PROPERTIES

VP Marketing, Corporate Communications

Roswell, GA

Responsible for marketing functions which include branding, corporate communications, product marketing and marketing communications strategies and programs.

Identifying and researching new revenue opportunities in current and potential markets

Identifying opportunities for increasing visibility, brand recognition and engagement with multiple audiences in current markets (investors, press, customers, users, strategic partners).

Designing & managing the execution of integrated communications programs across multiple communications channels (print, digital, event, social).

Supporting communications needs of sales, business development & investor relations.

Soliciting & analyzing user feedback & directing the product development, support and marketing teams on ux/ui improvements.

Modeling marketing organizational structure, identifying / hiring team personnel, and managing teams to achieve divisional goals.

Identifying/implementing key marketing technologies in support of divisional goals and corporate initiatives.

Grew department from two direct reports to seven+ team members. Awarded “Best Social Media Campaign, Best Marketing Campaign, Best in Print and the MAX Award“

Increased market share 144%  through marketing campaigns, new products, and social media.

2012 – 2007

HARRY NORMAN, REALTORS 

Creative Director

Atlanta, GA

Lead the creative team and brand refresh. Skillfully designed and directed the production of marketing materials. Highlights include a brand refresh of the company luxury real estate magazine, Harry Norman HOME. Art directed photo shoots for covers and editorial features. Drove evolution of award-winning print and digital advertising campaigns.

2019 – 2006

GRAPHITE PICTURES

Sr. Graphic Designer

Atlanta, GA 

Conceptualized closing credits and title sequences of film projects. Animated visual effects for short films, commercials and film reels. Created corporate identity assets including logo, advertising, website and collateral materials.

1999-2007

MINUTEMAN PRESS

Sr. Graphic Designer

Duluth, GA 

Proficiently executed   graphic design and production for marketing materials. Ads, logos, brochures,menus, direct-mail, forms, booklets, package design , etc.  Produced work for the likes of Pulte Homes, Applebee's and Macy's and more,  

Education

 
Magna Cum Laude

SAVANNAH COLLEGE OF ART AND DESIGN 

Bachelor of Arts
Interactive Design and Game Development

Atlanta, GA

 

Magna Cum Laude

AMERICAN INTERCONTINENTAL University

Bachelor of Fine Arts
Visual Communications 

Atlanta, GA 

 

Summa Cum Laude

BAUDER COLLEGE

AA, Fashion Design  

Atlanta, GA

 

Awards

 

PIAG PRINT EXCELLENCE AWARD

Awarded for the best combinations of technology and craftsmanship in print.